Alaya Restaurant – AI driven New Year campaign

Alaya is a Mediterranean and Middle Eastern fusion restaurant located in Dubai's DIFC, renowned for its elegant ambiance and creative cuisine

For their New Year’s Eve dinner, the task was to design a captivating advertising campaign inspired by the theme "Winter Wonderland, including creating the key visual, producing animations, post-production editing for photos, and designing email templates for digital marketing

Challenges and Tasks:

Developed a visually stunning key visual using artificial intelligence tools to capture the essence of the "Winter Wonderland" theme

Designed visually appealing and on-brand email templates to promote the New Year’s Eve dinner.
Ensured the templates were consistent with the Winter Wonderland theme and optimized for user engagement

Designed both static graphics and an animated version of the key visual using Runway and Adobe After Effects, adding dynamic elements such as falling snow and frosty transitions

The campaign successfully captured the luxurious and magical ambiance of the Winter Wonderland theme. The combination of AI-driven visuals, captivating animations, and polished email design effectively promoted the event, attracting attention and enhancing the restaurant’s New Year’s marketing efforts

Enhanced provided photographs to align with the Winter Wonderland aesthetic. Added creative elements like "frozen" caviar and a surreal frozen cat to immerse the audience in the icy, magical atmosphere

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License No. 105179
Dubai Design District, fl. 3, building 3
Dubai, United Arab Emirates