Sora

Sora Beauty is a Dubai based online service offering at home beauty treatments

I was tasked with creating a complete brand identity for Sora Beauty from scratch. This included designing the logo, selecting brand colors, typography, and crafting comprehensive brand guidelines

Brand identity

Website Design

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Challenges and Tasks:

Brand Identity Development:

Develop a cohesive and modern visual identity that reflects the company’s values and appeals to a luxury-oriented audience

Brand Guidelines: Created a comprehensive brand book outlining usage of the logo, colors, fonts, and visual style to maintain coherence across all platforms

Typography: Selected fonts that balance readability with a refined aesthetic, ensuring consistency across all brand materials

Color Palette: Developed a sophisticated color scheme featuring soft pastel tones with hints of gold to convey luxury and trust

Logo Design: Crafted a sleek and modern logo that embodies the elegance and professionalism of Sora Beauty

Website Creation

The result is a polished, professional, and highly functional brand and website that perfectly represents the luxury and convenience Sora Beauty offers

Key steps included:

I handled the entire process of creating the website, ensuring it was visually appealing, user-friendly, and functional

AI-Generated Imagery: created custom visuals using AI tools to enhance the website’s appeal and originality

Design and Development: designed the website in Figma and built it on a NoCode platform, ensuring a smooth and efficient process

Basic SEO: performed initial optimization, including meta descriptions, alt texts, and proper indexing for search engines

Booking Integration: integrated the Fresha platform to allow seamless booking of services directly through the website

Content Writing: wrote all website copy, focusing on clarity and engagement, while optimizing it for SEO

Prototyping: developed wireframes and prototypes to align the layout and navigation with the brand’s goals

Analysis: conducted a market and competitor analysis to identify customer needs and define the site's structure and features

daas6292@gmail.com

Daria Borovkova

License No. 105179
Dubai Design District, fl. 3, building 3
Dubai, United Arab Emirates